
Identity, website, photography and film — from one person, so it all matches.
The whole visual presence of a business, built and then kept alive. Identity and art direction, the website itself, and the photography and film that fill it — from one person, which is why it ends up coherent instead of five freelancers pulling in different directions.
Everything here is actually shot. Real light, a real afternoon, the real people who work there. There's a lot of AI-generated brand imagery around now, sold by the hundred and cheap — and it's fine until a customer walks in and the place doesn't look like the pictures. What's on your site should be a promise you can keep.
To be clear about what branding means here: identity and art direction — the look, and how it's applied across everything. Not naming, not positioning workshops, not a forty-page brand book.
Recent work
What it costs
A shoot day costs the same whether it’s a resort or a fashion label, so there’s one list and you assemble it. The website gets cheaper the more often we shoot — that’s deliberate.
What you need
12-month term on monthly plans, billed monthly in advance. Anything built once (identity, the website build, a launch film) is paid upfront and is yours.
Choose what you need and the price builds itself.
Something more involved — multiple locations, a campaign, ongoing creative direction? Let’s talk it through.
The other half
Something can look right and still be invisible. I make the work and build the site; Cameron Saunders at Pace Optimisation is the marketing half — an ads specialist with twenty-five years on Google and Meta campaigns, plus the search and analytics work that tells you whether any of it actually paid for itself.
We work on each other’s clients — I’m the visual side of Pace, he’s the search and ads side of this. Social media is the same split: he manages it, I make what goes in it. So the whole thing comes from two people who already know how the other one works, rather than an agency’s hand-off between departments.
Or take one half and leave the other. Nothing here depends on it.